Hashtag Strategies

Hashtag Strategy

The following hashtag strategy is designed to promote the vote of a country to host the International Academy of the World Sports Alliance.

The strategy includes core branded hashtags, secondary complementary hashtags, and a plan for promotion. In this article, we are using Dakar, Senegal and hashtags in English as examples. Simply change the City and Country for your #country and always keep English as the main language for the hashtags + your language.

1. Core Branded Hashtags

These are unique to the WSA Host Country Campaign and should be used across all your communications. They are designed to be short, tied to the mission and are action-oriented, encouraging participation and support to the campaign.

• #wsaigo

• #VOTE4THEHOST

• #unitedcitizens

• #Nektar

• #NK5

If you are promoting your country, add the following core hashtags (replace by your city or country)

• #PEACETHROUGHSPORTS

• #VOTE4Senegal

• #WSASenegal

• #WSADakar  

• #SDGSenegal

• #GOSenegal

2. Secondary/Complementary Hashtags

These broader hashtags will increase visibility and tap into wider conversations around sports, development, and your country.

• #Sports4Peace

• #SDGs  

• #Senegal

• #Dakar

• #YouthSports  

• #AfricaRising  or #MadeInAfrica  (Highlights the continental context)

• #SportsDiplomacy

3. Campaign Implementation & Promotion Strategy

To maximize reach and user engagement, the hashtags should be consistently promoted across various channels.

• Official Communications: Integrate all core hashtags into press releases, official website content. Social media accounts are :
  
  

  Accounts	World Sports Alliance
  Website	www.wsaigo.org
  X	https://x.com/alliance_igo
  Instagram :	https://instagram.com/alliance_igo
  Facebook	https://www.facebook.com/people/World-Sports-Alliance-IGO/61583881990144/
  LinkedIn	https://ch.linkedin.com/company/world-sports-alliange-igo

  
  

• Content Creation: Develop eye-catching visuals, photos, videos, and inspiring stories that feature your country's culture, people, and the positive impact of hosting the International Academy. Here is an example of a video of WSA and an image you can create with artificial intelligence tools like Grok in seconds using a simple prompt.( Dakar, with a senegalese flag waving in the wind, with promotional text " Vote for Senegal to host the International Academy")
  
  

  

  
  #Sports4Peace #unitedcitizens #VOTE4Senegal #WSASenegal #WSADakar  #WSAIGO
  @alliance_igo
  
  

  

  
  Vote for Senegal to host the International Academy of the World Sports Alliance.
  1. Go to www.wsaigo.org/vote
  2. Click on Connect to Campaign
  3. Use my referral code 10101010101010x1010
  4. Vote for Senegal
  5. Get rewards
  
  #WSA #unitedcitizens #VOTE4Senegal #WSASenegal #WSADakar #Nektar #NK5 #AfricaRising #GOSenegal
  @alliance_igo
  
  

• Influencer Partnerships: Partner with local athletes, community leaders, and relevant influencers to share content using the referral codes and hashtags and encourage user-generated content (UGC).
  
  

• Calls-to-Action (CTAs): Actively invite your audience to vote and share their support or relevant experiences using the hashtags (e.g., "Share why you think Dakar should host the International Academy #Vote4Senegal!").
  
  

• Cross-Promotion: Feature the hashtags on all promotional materials, including physical banners at related events, in email signatures, and on all social media platforms (X, Instagram, LinkedIn, etc.).
  
  

• Contests: Let your followers know why they should participate in the campaign. Show them how they can earn NK5 by posting, sharing and liking your content and signing up for the campaign.

4. Tracking and Analysis

As a final tip, regularly monitor the performance of the hashtags to understand reach, engagement, and content trends. You can use social media analytics tools to track which hashtags are driving the most visibility and engagement, and adjust the strategy as needed — that being said your best tool to track your progress is your score on the campaign portal.

Here you go, these simple tips will help you get started with your campaign !